This is a sample of the avatar that I created. A generous portion of the people that shop for my product will be men, as from my experience most of the time when the parents are shopping for animal feed for show animals, the dad does the shopping. A good deal of these customers will also drive trucks. My customer's main hobbies include being outdoors and raising animals. The vast majority of them supported Adam Putnam as the Commissioner of Agriculture and again in the governor race, and he is their main favorite politician as he is from Central Florida and has an agricultural background. Most of them are in their 30's and shopping for their young children, showing for the first few years.
Many of the views and hobbies that this customer has are similar to mine. Adam Putnam, for example, is someone that I have met in person and hold a great deal of respect for. I also enjoy doing things outdoors and raising animals is one of my main hobbies. This is not a coincidence at all. I had this idea because it is something that I have had an issue with in the past, and is something that I wanted there to be a solution for in those time. These people are similar to me, because they are in the same position that I was for the last 10 years.
Hi Taeler,
ReplyDeleteI appreciate how you have a great idea of who your ideal customer would be. You have personal experience with this market and the group of people you would be marketing to. This is definitely extremely helpful because you understand who these people are and how to advertise your product appropriately. This personal connection makes the difference when trying to figure out how to solve the problem at hand.
Taeler,
ReplyDeleteI think you created a great customer avatar that fit the ideal person of who would be consuming your product. The typical man with a truck and having hobbies outdoors relating to agriculture would fit your ideal customer perfectly. The similarities you made with yourself and the customer avatar were great because I could tell you truly had something in common and you would be one to buy your product as well.